here’s a curriculum for you to learn Google Ads as a complete beginner with limited time of one hour per day, using free resources and videos:
Week 1: Introduction to Google Ads
- Day 1: What is Google Ads? – Video
- Day 2: Types of Google Ads – Video
- Day 3: How Google Ads Works – Video
- Day 4: Benefits of Google Ads – Video
- Day 5: Google Ads Glossary – Video
Week 2: Creating a Google Ads Campaign
- Day 6: Setting Up a Google Ads Account – Video
- Day 7: Understanding Campaign Settings – Video
- Day 8: Keyword Research – Video
- Day 9: Ad Creation – Video
- Day 10: Creating Ad Groups – Video
Week 3: Managing and Optimizing Google Ads Campaigns
- Day 11: Bidding Strategies – Video
- Day 12: Ad Performance Tracking – Video
- Day 13: Conversion Tracking – Video
- Day 14: A/B Testing – Video
- Day 15: Campaign Optimization – Video
Week 4: Advanced Google Ads Strategies
- Day 16: Remarketing – Video
- Day 17: Display Ads – Video
- Day 18: Video Ads – Video
- Day 19: Shopping Ads – Video
- Day 20: Mobile Ads – Video
These videos should give you a good foundation in Google Ads concepts, strategies, and tools. Remember that practice makes perfect, so try to apply what you learn by creating and managing your own campaigns. However, please note that Google Ads is a complex tool and can require a lot of experience and expertise to use effectively. Good luck!
