Hey, Marketers!

In today’s rapidly shifting world, SEO techniques may not be the easiest to implement, they require more effort than basic keyword research and link building.  SEO success is all about providing useful and relevant content to your target audiences. According to the report of Hubspot, 80% of a website’s traffic with a search query and most of the consumers enjoy reading relevant content from Brands.

so, one by one, we are starting best SEO techniques and strategies.

1.Freshness

If your website is a living on the world of internet and your content plays a part in its interaction with visitors, customers, and the search engines. however, a website without updates of any kind may be viewed by search engines as a “dead body”.

So, you should update your website and simply put fresh and great content. and search engines and visitors will love you for it because of fresh content directly proposals to frequent indexing. A website can take advantage of content freshness boost by producing relevant content that matches the real-time pulse of their industry.

2.Vertical Search

One of the best search engines in the world is google.com because of awesome interface and user friendliness. Everyone loves google for better results. Google have many kinds of search results. These results are like- Map results, related news results, image results, and much more.

You should create content that performs well in vertical search. Vertical search includes google map, youtube videos, images on Pinterest and Instagram, and news. If your website has many kinds of content then it will index easily in a better way. So, you should focus on Vertical search results.

3.Direct Search

Google has a lot of quality as a search engine and a Direct answer is one of them. Not only google other Search engines are increasing trying to show direct answers within their search results. If your content from your website is showing in direct search results means you have great traffic from search engines. So, if you do not aware how to achieve it, you follow a trick and it also a part of SEO techniques. To be exact, they are properly named “alternative attributes of an image tag.”

e.g. <img src=”smiley.gif” alt=”Smiley face”>

4.Crawling

Crawling and indexing, Search engine navigates the web by crawling that means they follow links from page to page. Seach engine sorts the pages by their content and other factors. and they keep track of it all in the index.

The most frequently used search engine is Google and known as a king of the search market and because of it has all kind of search results and providing best answers to his audiences. When google Expresses its love for web sites that means those websites are added some fresh content or update frequently.

The “Google bots” that crawls the web is constantly searching for web pages that are new or updates and adds the fresh content to the google index. and to help determine how well a page should rank in their results.

The strategy behind is that you could add some blogs, articles, videos, and etc to your website and you should focus on fresh contents.

5.Robots.txt

The robots exclusion protocol(REP), or robots.txt is a text file website create to instruct robots (typically search engine robots) how to crawl and pages on their website.

If you really want to learn about Robots.txt, Please click at below link

Moz Pro (Improve rankings and search engine visibility with the complete SEO toolset.)

6.Sitemap.xml

A sitemap is an easy way for webmasters to inform search engine about pages on their site that are available for crawling. You can easily generate sitemap and upload in be html code. If your site is from WordPress.org then you could install Yoast by Seo plugin.

Best SEO technique behalf of sitemap

• URL(page to be crawled)
• priority(This is an indication of how important again page is relevant to all the others on your site. This allows the search engines to order the crawling of their website based on priority information.)
• Last mod(Tells them when a page last changed.)
• Change frequency(Indicates how often the page is likely to change.)

7.The speed of your site

The speed of your does matter because no one doesn’t like to wait and Google also gives priority to that website which has great speed. So, you should work on the speed of your website. You could check your site speed by many tools and best is Google speed test. Here are the links-

1. Test how mobile-friendly your site is.
2. PageSpeed (Insights Make your web pages fast on all devices.)

8.Link building is now Brand building

Link building is most important for page rank(local listing) on search engines. It is a time taking activity. so, firstly you should create awesome content then start link building process.There are lots of ways to get links. The right tactics for you depend on the resources you have at your transmission. so, we know that increasing the number of high-quality links pointing to your website can significantly increase your chances of ranking well.

The Link building is an art to making a relationship with other high ranked website. and it is the process of acquiring hyperlinks from other websites to your own.

You will find more about basic of Link building. click at below link

Learn the Fundamentals of quality Link Building

9.Focus on Local SEO

Local SEO is a specialized kind of SEO that enhanced the possibility for local customers to find the information about your company. Sometimes customers are looking for more knowledge about a business. They may know the name, but want to find the phone number and address. Local SEO is not just one single thing. You should use SEO best practices on your website, But you also need to make certain that your business is listed elsewhere on the web, too.

You could learn more about local SEO. So, click at below link…

What is local SEO and why do you need it?

10.Mobile SEO

Firstly, You should understand the difference between devices. like as-Mobile, Tablets, Multimedia phone, Feature phone, and etc. The day by day these devices are so advanced and huge scope. Most of the people use mobile for the internet. So, you should make strategy according to future scope and future is what? It is mobile.

3 Ways to implement your mobile website

• responsive Web design
• Dynamic serving
• Separate URLs

11.Voice Search

12.Strong Presence in social Media

Social media help to grow your Business rapidly. The internet users in all over the world are around 35.70 Billion. and the active social media users are 10.07 million.

When using social media for marketing products and services, social media would be easily utilized to create cost effective strategies and campaigns that can generate viral results. It has the power to drive traffic to for website, blog, article, and etc. It is able to bring people together, especially when promoting products or cause-related campaign and ideas since it allows people from the different geographical location to meet at a social point and express their view.

Social media marketing based on three main things. these are CREATIVITY, CONTENT, and COMMON SENSE. Social media marketing would always be a fun and creative method of doing business.

You could learn more about Social media marketing. click at below link

What is Social media marketing

Conclusion

You have to learn a whole new strategy and you have to aware of future SEO. You should know the world second search engine which is youtube, Google is the king, but don’t forget Bing and Yahoo because of some consumers prefer these search engines instead of Google. Read more and more about SEO and Implement daily because SEO is constantly changing.

Thanks..!!