What is local SEO and why do you need it?

What is local SEO?

“Optimizing” your website (both internally and externally) so that it rank higher on Local search results. This is the best trick to attract local customers and It is about to become more important. But Many marketing professionals forget this and operate as if google focused on serving them or their clients. Local SEO gets ignored.

Local SEO is a specialized kind of SEO that enhanced the possibility for local customers to find the information about your company. Sometimes customers are looking for more knowledge about a business. They may know the name, but want to find the phone number and address.

What is local SEO and why do you need it?

when customers search for information, Local SEO helps the search engines provide it to them. Other times, they may be looking for Restaurants, yoga classes, studio, cafe, and etc for example, but need to discover one by them.

What is local SEO and why do you need it?

How to add Local address on Google my Business

Google is providing more importance to Local Business listed on Google my business. You can easily start with you Gmail id.

Step 1 (go to Google My Business)

What is local SEO and why do you need it?

Step 2 (fill this form)

What is local SEO and why do you need it?

Step 3

What is local SEO and why do you need it?

Step 4 (upload good pictures)

What is local SEO and why do you need it?

Ensure NAP consistency

You must follow these points.

  • Add a long, unique description and includes links.
  • Choose a category for your business.
  • Add a local phone number
  • Add you business address and local directories
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days and
  • Get real reviews from customers.

Some specific elements to illustrate

You should focus on this points. Because these are enhanced your local business.

  • Testimonials
  • Accreditations
  • External Reviews

Advantages of Local SEO

  • Best for Real estate Business
  • Best for small Business
  • Best for coaching classes and Institution
  • Best for Small Business and etc


Local SEO is not just one single thing. You should use SEO best practices on your website, But you also need to make certain that your business is listed elsewhere on the web, too.


Dp Vishwakarma

Hi, I am Dp Vishwakarma a Digital Marketing consultant and SEO expert based in New-Delhi, India. I work with new startups, entrepreneurs, freelancers, and bloggers. I am a Professional Blogger and I write, speak, and consult mostly about How to blog tips, SEO news, products reviews, Inbound Marketing, Social Media marketing etc.

8 thoughts on “What is local SEO and why do you need it?

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