What is SEO (Search Engine Optimization)

Search engine optimization is called SEO. It is the process of getting traffic from the organic(free), editorial or natural search results on search engines(Google, Yahoo, Bing, Baidu, AOL, Ask.com, Excite, Duck Duck go, wolfram Alpha, Yandex, Lycos, Chacha.com, and etc). If you have a website, search result matter when your pages have higher rankings they help more people find you. Search engines recipes this is called SEO. And the ingredients of search algorithm are like words matter, titles matter, links matter, words in links, reputation, social sharing, website navigation, the responsiveness of the website, backlinks, page authority, and more thing.

Search engine optimization
Search engine optimization

The mixture of art and science of optimizing your website so that it ranks higher in the natural/free/organic listings of a search engine.

The History of Search Engine Optimization

 

It is very tough to narrate the history of SEO. It is the uncertain reasoning of its birth. By, default, the term SEO implies a relevant history must be considered after the development of search engines.

Search-Engine-Marketing-SEO
Search Engine

It is almost 20 years after the birth of search engines, not all of the facts are known about the history of SEO. Like the evolution of the internet from its birth n 1958. The first identified search engine was created as a create some means to search for information. In 1990, the first identified search engine was created for a school project and was a text-based index of archived and shared file transfer protocol files.

August 1991, Tim Berners-lee launched the world’s first website. After that, In 1992, Gopher become the first search engine using a hypertext paradigm. after one year, the graphical mosaic web browser improved gopher’s primarily text-based interface. At the same year, Wandex becomes the first search engine to crawl the web indexing and the searching pages on the web.

The first use of the term is not known. It is valid to state that the early pioneers were all discovering the importance of internet marketing of website and the need for the optimizing them for higher rank by search engines and increased traffic. From the early 1990’s, website owners woke up to the idea that having highly visible sites in search engines brought valuable business results. The idea of gaining higher rank that brought higher visibility could drive increased traffic.

HOW SEARCH ENGINE WORK?

 

Let’s start with an example, go to any search engine like google and type anything and press enter. and you get the different type of search results like as

1st result

2nd result

3rd result

4rth result

5th result

So, The search engine working based on the main three functions:-

  • Crawling and indexing Search engine navigates the web by crawling that means they follow links from page to page. Seach engine sorts the pages by their content and other factors. and they keep track of it all in the index.
  • Algorithms Search engine write program and formulas to deliver the best results possible. Algorithms get to work looking for clues to better understand what you mean like as spelling, autocomplete, search methods, synonyms, query understanding, and etc.  Based on these clues, search engine pulls relevant documents from the index.
  • Fighting spam   A good Search engine fight spam 24*7 to keep your results relevant. The majority of spam removal is automatic. Examine other questionable documents by hand, if find spam, they take manual action.

The search engines, Searches our index to find every page that includes those search terms, in this case, these are hundreds of thousand of possible results. Search display sites it believes are authoritative and relevant. they measure relevant by analyzing page content, the words we read and they measure authority based on the numbers and quality of other pages linking to the pages they show, links are like votes.

Search engine promotes it thinks are authority it think are authority pages to the top of its rankings. It’s your job to create authority pages.

Search engine success= great content+quality links

Seo helps you to be found via the Search engine:-

search engine optimization
search engine funnel

Anatomy of Search engine:-

Search engine optimization
                             Anatomy of Search engine                      source (www.digitalvidya.com)

 

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dp vishwakarma

Hi, I am dp Vishwakarma a Digital Marketing consultant and SEO expert based in New-Delhi, India. I am a Digital Marketer by profession and Professional Blogger and I write, speak, and consult with Digital Marketing, Inbound Marketing, and Social Media Marketing.

4 thoughts on “What is SEO (Search Engine Optimization)

  • September 18, 2017 at 4:02 pm
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    Hi dp vishwakarma, Nice Post About Digital Marketing

    Keep making great stuff!

    Reply
  • October 6, 2017 at 1:38 pm
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    Reply

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