- What is marketing?
- What is digital marketing?
- Why Digital Marketing Wins Over traditional Marketing?
- Understanding Digital Marketing process?
We cover the overview of Digital Marketing with above five questions. It is necessary to know the answers to these questions. Let’s start one by one.
What is Marketing?
Start with the definition of marketing. “Marketing is about identifying and meeting human and social needs.” One of the shortest good definitions of marketing is “meeting needs profitably.”
According to the American marketing Association “Marketing is the activity, set of the institution, and processes for creating, communication, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.’
In other words, from a societal point of view, marketing is the link between a society’s material requirements and its economic patterns and building long terms relationships.
Ideally, marketing should result in a customer who is ready to buy. all that should be needed then is to make the product or service available. A philosophy whose main focus is providing customer satisfaction.
The aim of marketing is to know and understand the customers so well that the product or service fits him and sell itself. Marketing includes activities such as public relations, sales promotion, advertising, social media, pricing, distribution, and many other functions.
Marketing has the four ‘P’s. 1-Product(Physical product or service) 2- Place(where the product is purchased) 3-Promotion (Tools used to get the message out) 4-Price (The amount a consumer pays). These ‘P’s is for target the consumers. For understanding purpose, We can consider ‘P’ as a pillar of marketing.
The four P’s of Marketing is about 40 years old. 4 ‘P’s is probably among the simplest framework of covering all the aspects of marketing. It helps you define your business model also by analyzing each of the 4 ‘P’s.
What is Digital Marketing?
Let’s start with the definition of Digital Marketing. “The process of reaching out to and engaging with your customers/users through Digital media(The Internet, email, mobile, and etc)”.
In the easy word, Digital Marketing is the promotion of products, services or brand via Digital media, Digital Marketing is also known as Online Marketing, Internet Marketing or Web Marketing.
Digital Marketing has a very wide scope.Because marketing has a new face is call Digital marketing. And It has changed the all basic strategies of marketing. Every small and big business focus on it and design strategy according to Digital Marketing.
Digital marketing is not all about Facebook, Twitter, or Youtube. Digital Marketing generates sales through Inbound Marketing. It may be said when you do marketing online using Digital devices like computers, tablets, and mobile phone it is known as Digital Marketing. It is finding your right target market on the internet, reading them, proposing value by communication and generating business on the internet.
Most of the marketers using Digital Marketing because it is relevance, personalization, cost effectiveness, high measurability, scalability, the scope for higher engagement, level playing field, and ability to go viral.
Why Digital Marketing Wins Over traditional Marketing?
Traditional marketing is anything except digital means to brand your product or logo. Finding ads in includes print media (newspaper and magazine ads, brochures and other printed material), broadcast media( such as tv and radio ads), direct mail(including filters, post cards, catalogs), and telemarketing.
One of the primary disadvantages of traditional marketing is that the results are not easily measured, and most disadvantages are that more costly than digital marketing.
However, the time has changed now, and the presence of the internet has brought in several online digital marketing techniques that help business. Digital marketing is overpowering and super powering. you need to do what is most effective for your business. and reach thousands with just a single post online.
Digital marketing gives businesses direct response for their efforts, even with limited budget. But it’s also important to find the right balance between digital marketing and traditional marketing methods.
Digital marketing platforms enable you to build meaningful connections with your audience. and digital marketing campaigns makes it easier to track and measure specific goals for your marketing efforts. it’s measure your website traffic, and gauge the level of engagement your audience has on your social networks.
Depending on who you want to speak to, you can tailor-fit your marketing efforts accordingly…
-If you are targeting an older audience, you can use a mix of traditional and digital channels.
-If you’re targeting the millennial generation, it’s better to focus all your resources on digital platforms.
Understanding Digital Marketing process?
A challenge for many businesses. By selecting and implementing a few, focused Internet marketing activities that deliver results, It can increase online visibility and be found, ideal customers. Remember that marketing is an investment, not an expense, therefore you must invest wisely to achieve the greatest ROI.
What is visibility?
According to British Dictionary definitions for visibility is ” If you refer to the visibility of something such as a situation or problem, you mean how much it is seen or noticed by other people.”
So, In terms of marketing or digital marketing Visibility is Magnify your business and strategies focused on increasing the reach and visibility of your business. If you are not online, you are invisible to the world! Visibility can also refer to a company’s presence in the marketplace. Basically, a dominant company would have much greater visibility than a small player.
Marketing Activities to Increase Online Visibility….
- Banner ads
- Adwords or PPC Advertising
- Social ads
- SEO (search engine optimization)
- Email marketing
- Affiliate marketing programs
- Paid press release services
- Paid reviews on blogs
- Through Customer Reviews, and etc.