How to Select the Best from Top 7 Digital Marketing Certification Exams in India?
Digital Marketing skills are the most demanding skills for a business in the present time. A proficiency in Digital Marketing skills can fetch you lucrative jobs. This is the reason why many students, recent graduates and young professionals are preferring going up for a digital marketing certification course. Certification in Digital Marketing proves that you’re a certified expert in the field. And if this certification is by the top institutes in the industry then it will supercharge your career and business.
In this article, we have picked up the top 7 best digital marketing certification exam course for aspirants like you. The thorough comparison among these 7 will help you decide the best for yourself.
1. Google AdWords Certification
Want to build up your career as a PPC expert? You can acquire the proficiency of a high level PPC expert by enrolling into Google’s Adwords Certification course which is absolutely free of cost.
Eligibility & Fees for the Exam
Google digital marketing certifications are free certification course and can be taken up by anyone: students, young professionals, graduates etc.
What Exams to clear for this certification?
To get Adwords certified, you have to pass any of two exams out of three with a compulsory advertising fundamental subject:
- Advertising Fundamentals (compulsory)
- Advanced Search
- Advanced Display
Where can you find the study material?
The study guide for this free online certification course is available on the Google Support Page. Just download it and start you preparation at the comfort of your home.
Time duration of Exam & Passing Marks
The time duration of each of the three exams is 120 minutes wherein you’ll have to answer 100 questions in each exam. You need a minimum of 80% to pass these exams. Don’t worry if you fail by somehow. Google allows you to take the re-test after seven days.
What After you pass the exam?
After clearing the exam, you get a printable certificate that can be accessed from Google Partners Login.
2. HubSpot Inbound Certification
This certification will help you stay updated about the latest trends and developments in inbound marketing and you can become an inbound digital marketer.
Who are eligible to take up this exam & what is the Fee?
This is a free course that can be taken up by anyone, from college students, entrepreneurs, startups and business owners to marketing professionals.
Duration & Structure of the course
Duration of the course is just 5 hours and the course includes a series of videos. Students have to undergo an online inbound training includes 12 classes with time duration between 10-45 minutes.
The fundamentals covered in this course include:
- How to attract visitors and convert them into leads using content and website optimization
- How to delight customers and convert them into brand promoters
- How to increase your online visibility
What after the course End?
At the end of the course, the participant has to give one exam with 60 questions to become a HubSpot Inbound Certificated expert.
3. Digital Vidya’s CDMM Certification
The Certified Digital Marketing Master (CDMM) Course is Asia’s most widely taken up digital marketing certification exam offered by Digital Vidya. The institute has trained more than 20,000 professionals till date.
You can take up CDMM course of up to 3 months or 6-months as per your choice. Digital Vidya has some most experienced digital marketing instructors with Pradeep Chopra as the CEO who has been a part of this industry for over 17 years now.
What does CDMM Syllabus include?
The digital marketing course syllabus includes email marketing, social media marketing, inbound marketing, search engine marketing, search engine optimization and web analytics. Based on your business goal you can choose a super specialization in blogging, mobile app marketing or affiliate marketing.
Also, CDMM includes two types of online training sessions – Instructor-led and online industry experts led interaction led sessions. The participants are given hands-on practical training in email marketing, Google Adwords, Salesforce, website optimization, SEO and operating social media tools.
To get the CDMM certification, the participants have to appear for a 60-minute exam where they ask 50 questions. They have options of either taking it up online or at your preferred training center across India.
CDMM Course Details & Fees
The 6 months certified digital marketing master (CDMM) course will cost you Rs. 49,900 + taxes.
For a specific expertise in a field, you can also enroll for:
- Facebook marketing certification course @ Rs. 14,900 + GST
- SEO or SEM certification course @ Rs. 11,900 + GST, each
- Social Media marketing or Inbound marketing certification course @ Rs. 11,900 + GST, each
- Email marketing or Web analytics certification course @ Rs. 11,900 + GST, each
- Mobile app marketing certification course @ Rs. 17,900 + GST
All these courses are online, instructor led & come with lifetime access, research-based internship, support and come with Govt. of India certification.
What after the exam?
After you clear the exam, Digital Vidya will further assist all participants with job placements.
4. Simplilearn’s DMCA
The Digital Marketing Certified Associate Training by Simplilearn is designed to help you learn the overall skills of Digital Marketing domain. The institute is believed to train over 500,000+ professionals across 150+ countries.
The course enables you to develop hands-on knowledge about SEO, PPC, analytics, email marketing, mobile marketing, and marketing automation.
Course Structure & Fee
Individuals can choose from the following two courses:
- Self-paced learning course available at INR 14,999 (6 months)
- Online Classroom Flexi-Pass available at INR 23,999 (6 months)
DMCA Exam & Duration
The digital marketing certification exam consists of 50 multiple choice questions to be answered in 60 minutes. Candidate has to secure a minimum of 70% to pass and get this certificate.
After you clear DMCA course by Simplilearn, you will able to master tools like Google Adwords, Google Analytics, facebook and YouTube. The other salient features of the course are:
- 48 hours of instructor led training
- 10 exams
- Preparation for Google Adwords, Google Analytics, facebook and YouTube analytics
- 44+ hours of e-learning material
- 40+ hours of working on live projects
What after the exam?
Candidates will get an additional access to instructor-led sessions and job assistance and after clearing the training, you’re ready to execute your digital marketing campaigns.
5. Edupristine’s Digital Marketing Certification
Established in the year 2007, EduPristine is one of the leading digital marketing training institutes in India that have a global presence. Edupristine has trained over 15000+ professionals through a network of 1,500 expert trainers worldwide.
Course Details & Fee Structure
The 12-session digital marketing training covers:
- Basics of digital marketing
- Web analytics.
- On-page SEO.
- Off-page SEO.
- PPC marketing.
- Video Marketing.
- Social media marketing.
- Content marketing.
- Email marketing.
- Affiliate marketing.
- Lead management and growth hacking.
- Mobile marketing and project review.
They offer both online and offline training models. Where online training of 48 hours costs you around Rs. 24,000 + tax, offline one will cost you Rs. 36,500 + tax for 60 hours of training. Both include access to forum, course materials, preparation for adwords certification, hands-on practice and a certification of excellence after you successfully pass the final exam with 50% marks.
What after the exam?
After you clear the exam you will get Adwords certification of excellence and you can start applying your expertise live in the field.
6. UpGrad PG Certification in Digital Marketing
Founded in 2015, Upgrad’s focuses on providing skills of marketing as a whole rather than just focusing on a single part. Their proficient experts will help you train into three components – learning specific aspects of different marketing concepts, experiencing these concepts by listening to experts talk about their challenges, and application of these concepts for real-life business needs. Until now, the institute has trained about 300+ marketers in 3 of their batches.
Course Details & Fee Structure
Their 5 month PG Certification in Digital Marketing and Communication program will help you learn digital strategies and tools on website building, SEO, SEM, Display, Social Media, Remarketing, Email, Mobile Marketing, Inbound, Content, Analytics, Sales Integration, Digital Communities & Building Digital Marketing Plans.
Their mode of teaching is purely online and will cost you Rs. 70,000 + 15% tax.
After the Course
They will also provide career support and MICA certification after you complete the course.
7. Delhi School of Internet Marketing (DSIM)
DSIM is considered the 1st and only premier Google partner training institute in India. Founded in 2011, DSIM has trained 13,000+ professionals in 390+ batches.
DSIM has trainers having proficiency in affiliate marketing & search engine marketing.
Course Details, Fee Structure & Placement Assistance
Their advanced digital marketing course is ideal for all professionals, entrepreneurs & job seekers in India. It covers 17 modules of marketing costing Rs. 56,450 + 15.00% S.T. Also at the end of the program, you will have 9 certifications in your resume including their very own Industry Recognized DSIM Certificate.
They offer offline training in select cities in India, whereas their online instructor-led training is available for worldwide to access.
After the training
After you complete the course, you will be offered 100% placement assistance.
So these are the topmost Digital Marketing course exams in India. You can choose the best course keeping in mind your budget, business goals and learning style.