Before knowing how to start Digital marketing career, you should know What is Digital marketing?
Hey! Start with the definition of marketing. “Marketing is about identifying and meeting human and social needs.” One of the shortest good definitions of marketing is “meeting needs profitably.” and the definition of Digital Marketing. “The process of reaching out to and engaging with your customers/users through Digital media (The Internet, email, mobile, and so on)”. In the easy word, Digital Marketing is the promotion of products, services or brand via Digital media.
Digital Marketing is also known as Online Marketing, Internet Marketing or Web Marketing. If you really crazy about Marketing, Techniques, Research, and Strategies, You Can Start with Digital Marketing and make you Digital Marketing Career without any Marketing Degree like MBA. Well, I got a good position in Digital marketing industry with an MBA degree. I just passed my engineer and started learning about Digital marketing and Social media marketing. I always want to be a brand that why I started Digital Marketing blog and polished my skills and Now, I can consider myself a Digital marketing consultant and expert.
Get me on the Google first of page:
After completion of my learning, I started working with few startups and few projects. I got expertize in SEO. So, I did SEO for myself and achieved Google first page rank. It was a life-changing moment for me. Now, anyone can get me on Google first of page with help of high searches queries like: online marketing consultant india, digital marketing consultant india, freelance seo consultant india, digital marketing expert in india, freelance seo expert india, digital marketing expert in delhi, digital marketing consultant delhi, and 50+ keywords.
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Why is Digital Marketing important?
The time has changed now, and the presence of the internet has brought in several online digital marketing techniques that help business. Digital marketing is overpowering and super powering. you need to do what is most effective for your business. and reach thousands with just a single post online.
Digital Marketing generates sales through Inbound Marketing. Do marketing online through digital devices like computers, tablets, and mobile phone It is known as Digital Marketing. It is finding your right target market on the internet, reading them, proposing value by communication and generating business on the internet.
Most of the marketers using Digital Marketing because it is relevance, personalization, cost effectiveness, high measurability, scalability, the scope for higher engagement, level playing field, and ability to go viral.
The area of Digital Marketing?
- Banner Ads
- Adwords or PPC Advertising
- Social Ads
- SEO (search engine optimization)
- Email marketing
- Affiliate marketing programs
- Paid press release services
- Paid reviews on blogs
- Through Customer Reviews, and etc.
How to start learning about Digital marketing?
- By Certification Process: By education, I am an engineer but I started my career at the age of 17 as Sales and marketing associate on a part-time basis. I didn’t want to go technical field after my engineering. I personally joined a Digital marketing training institute when I didn’t know anything about digital marketing. I entered into this field by accident but I always wanted this kind of field. If you have time and money you can choose certification process and learn from the industry experts. This could be great for those persons who are working professionals or not related to this industry.
- By online blogs and videos: This is not required to join any institute of any form and waste your time and money. You have another option that is the Internet. If you are a student or you have time, You can learn from online blogs and youtube videos. There is lots of best learning blogs and video from industry experts. Simply download the prospectus of digital marketing and understand the topics of digital marketing and learn one by one.
- Get the Free certificate from Google and Hubspot: Google offers multiple certification exams in Digital Marketing. After your learning, you can pass the following exams.
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics Individual Qualification (GAIQ)
These certification exams are conducted online by Google.
HubSpot also offers Inbound Marketing Certification about digital marketing and this exam related to on how to attract visitors, convert customers and delight customers to convert them into promoters of business.
How to build online presence/Self-branding?
1.Start a blogging website
2.start a Facebook page
4.Start networking on LinkedIn
5.Start a youtube channel
6.Start writing on Quora
How to Earn money by Digital marketing?
1.Find relevant jobs
2.Earn by freelancing
3.Start a blogging website and monetize by Ads
4.Start a website about Digital marketing and sell your skill
5.Start your own Digital marketing Agency
Well, It’s high time to make future in Digital marketing industry. If you choose these areas you have many jobs profile. you Could be a digital marketer, SEO expert, Social media marketer, Email marketer and so on. You should start with high research and find your zone.
Best wishes for your career.