A Focus Group is a group of individuals in which people are requested to present their opinion, information towards a commodity, service, theory, advertising, etc..
Focus groups are very similar to paid surveys but you want to know more about the topic and become involved in it.
Unlike paid surveys that ask you yes/no form inquiries, focus groups will encourage you to take part in discussions or discuss your perspectives on a product or a service listed through video in your smartphone, webcam or tablet.
If it comes to payment focus groups cover you longer as compared to paid surveys but they expect you to have some knowledge about the topic and anticipate such advice from you that will enable them to form their product, support, etc..
Following is the list of names of top focus groups you must participate in:
- 20/20 Research
- Nichols Research
- Brand Institute
- Mind Swarms
- Athena Research