Negative SEO refers to the practice of using Black hat technique and unprincipled techniques to vandalize a competitor’s ranking in search engines. Negative SEO is real, and numerous website has had to deal with this problem. You should Keep in your Mind given before starting your SEO Practice-
- Be aware of website hacking.
- Always prefer https:// instead of http://
- Don’t build spammy Links to your website which are pointing links to your website using Keywords like viagra, poker online, and etc
- Don’t remove the best backlinks from your website.
You should learn in depth-
Do not create any content which is “thin” or “shallow” and lacking substance. The panda update’s domain-level penalty targets sites with a predominant amount of so-so content and essentially treats it similar to overt spam technique
Keyword stuffing is called negative on-page SEO practice. This is like paste a word many times in a row, typically the bottom of a web page. And don’t use in your website because of It page rank will be decreased.
Hidden content is also a part of negative on-page SEO practice. This is like make the text white, so it blends with a page’s background.
As you know content is king. So first thing, you don’t copy contents from any other websites but if you required any kind of data then read the T&C of those websites and mention the name in your content and Sometimes it may be great for backlinking. The second thing, If any website has used your content without any credits then you can take action on it.
If users come to your website from any source and start reading your content and scroll from top to bottom but some ADs also scroll with them, then it creates a bad experience because sometimes it makes a disturbance. So away from heavy ADs.
6.Paid Link building
A lot of companies are providing a package of backlinking in exchange for some money But they are making totally fool. You can get good backlink if you will follow each factor of the periodic table for SEO success. so, do’not purchased links in hope of better rankings.
Be aware of the links by spamming blogs, forums or other places.
Cloaking is a trick, and search engines don’t like to be tricked. Cloaking is an SEO technique in which the content presented to the search engine spider is different from that presented to the user’s browser. It is essentially showing different content to users than to Googlebot(google search engine). This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
Website security and Search engine impressions are extremely important if your website has participated in page rank. And you should understand your customers and make strategy according to requirement and take time to implement and always focus on white Hat seo.